Cancer Awareness – Measuring ROI in Lives and Dollars
February is National Cancer Awareness Month. Newly released data from the American Cancer Society, for 2016, reports:
- 1,685,210 new cancer diagnoses
- 595,690 cancer deaths
According to the CDC, 75% of chronic illness can be adjusted with lifestyle – however, where this fall shorts is a completely incomplete explanation of lifestyle. We all know certain basics – Don’t smoke, eat right & exercise. That’s great – but even if we are following that advice, it falls painfully short – and we are all left wondering …why do we still get sick.
According to 2014 research from IBI, Integrated Benefit Institute, a leading workforce health and productivity research and measurement organization, cancer costs businesses $19,000/100 employees per year.
Cancer Costs:
- In lost work time & treatment: $19,000/100 employees/year
- Lost work time and presenteeism $10,000/ 100 workers
- Medical and pharmacy treatments $9,100
- Absent 3.8 more days per year
- Lose the equivalent of 1.8 more days per year to presenteeism.
- At any given time, about 1/4 of employees with a history of cancer are in treatment.
- Employees with cancer have an average of approximately four other conditions that complicate care management strategies
Impact on productivity, co-morbid conditions:
- depression (16% of employees with cancer)
- chronic fatigue (22%)
- obesity (19%)
- anxiety (14%)
- chronic back or neck pain (23%)
- high cholesterol (30%)
- and hypertension (24%).
“Cancers present complex challenges for the workplace. At a basic, human level, a cancer diagnosis is a frightening, sometimes emotionally devastating, event. It is natural that co-workers and supervisors will want to provide support to a friend and colleague when told he or she has cancer. At the same time, balancing privacy and workplace accommodation is a critical, but sensitive, issue. Many employees with cancer will frequently feel too sick to work, while others report that remaining on the job keeps them ‘connected’ and provides a sense of routine as they undergo treatment,”
(Past) IBI President Tom Parry, PhD.
At the root of all of our chronic illnesses is the reality of oxidative stress, and a resulting condition of chronic inflammation. Nurturing our cell-being – sadly, is not incorporated into employee wellness programs, except at Best In Corporate Health, aka, Cell-Being.com.

Oxidative Stress: The imbalance between the production of free radicals in the body and the ability of the body to neutralize / detoxify their harmful effects with antioxidants. Some chemistry geek – Free Radicals: A molecule that has a single unpaired electron in an outer shell ….Reactive Oxygen Species. Our redox state, the balance in our body between free radicals and antioxidants, determines the status of our inner biology, our cell-being. Uncontrolled oxidative stress can lead to inflammation – which a certain amount is necessary – however chronic inflammation has been proven to be at the root of all of our chronic illnesses….cancer, diabetes, heart disease, depression, Alzheimers, macular degeneration, respiratory, our ability to focus, mood disturbances, autoimmune disease……….
Cancer awareness is all health awareness. Building cancer awareness into our employee wellness programs will provide a brilliant ROI, measured in both dollars, and lives.
Author…..Living a Life to Prevent Cancer is the Healthiest Lifestyle of all…..
Shira Litwack….Measuring & Maximizing Employee Cell-Being


Chief Health Enthusiast – Best In Corporate Health
Employee Wellness Toronto, Ontario – But offered worldwide!
- Shira is regularly consulted by Naturopaths, oncologists, health coaches on cancer exercise and exercise adherence.
- Has assembled over 20 health and fitness professionals with varying specialties to bring to corporate wellness programs
- Platforms include: Speaking, One-one/group health coaching, Retreats, Course development for in house delivery, Metrics to measure success available, Partners always included
- Now offering live interactive webinars, just as if each participant has a personal health coach – making corporate wellness programs affordable to all.
- Shira has been interviewed & published in hundreds of resources over the last 12 years:
Articles featured in: ezines, ArticlesInk, European Registry of Exercise Professionals, The National Post, Investment Executive Magazine, Directory of Greater Toronto, Canadian Leukemia & Lymphoma Association, Prostate Cancer Canada, Multiple Sclerosis Society of Canada, Anytime Fitness, Today’s Black Woman, Today’s Seniors, Medical Fitness Network, FORCE (Facing Our Risk of Cancer Empowered), Willow (Breast & Hereditary Cancer Support),Myeloma Canada, Cancer Exercise Training Institute, Urban Poling for Breast Cancer, ROW – Recovery on Water for Breast Cancer, Sirius XM Doctor Radio