Journey Mapping our Employees
Journey mapping our employees allows us to tune into the corporate heartbeat.
We have all experienced customer journey mapping: whether it be secret shoppers, the thousands of customer experience surveys we are flooded with on every receipt and when making online purchases. And what about that not so subliminal data of shopping habits obtained behind the scenes. When I load my “personalized coupons” to a retail store, its amazing how they know which coupons I will get excited about – coincidentally – coupons for my frequent purchases. No of course, it is not a coincidence. I am NOT a retail purchasing or marketing expert…..but it is very obvious these stores are customer journey mapping, studying my purchases, my satisfaction, making offers to keep me coming back. …… As customers we are inundated. These stores want us to know they care about us, offer us discounts or bonus points on items we need, and most of all they journey map to keep our business.
Employee journey mapping is critical, but not as honed. Journey mapping can reveal to employers a good look at the corporate culture. The corporate culture casts an aura over the company and is the sum of employee/employer attitudes, experiences, morale, perceptions…all of these together shape the company’s personality and culture. We all know how important first impressions are – the initial imprinting – employers need to be in tune with that corporate culture….and hopefully not reading about it on social media!
From the contemplation of an employee applying to a company, and the company interviewing that employee, both the employer and the employee are evaluating if there is a good, mutual, cultural fit.
➾➾➾Enter journey mapping via a corporate culture assessment.…CCA…..
Employers need to know, what is the employees’ perceptions of the corporate culture.
- What are the employees saying about your company to others?
- Social media vibe?
- What is your employer brand, reputation?
- What are you doing to attract the right people?
- What constitutes the “right” fit? or the right people?
- What sort of recognition, accolades do you get as an employer?
- Are negative comments justified as the employee’s fault?
- What is the perception of the company from customers, suppliers…..
- Retention?
- Sense of value by both employer and employee
- sense of camaraderie, unity
- Who is going the extra mile?
- Perception of being suitably incentivized….encouragement & reward for good work
and most of all……..Does the employer care about me as a person. Employees don’t just 
want a paycheck — they want recognition, verbal appreciation and encouragement. With the millennial workforce….these sentiments are growing stronger. Attitude speaks louder than words, and can be the strongest motivating or demotivating force on workplace loyalty, productivity, engagement, and yes, on workplace and personal stress.
Numerous studies have shown us that the work environment, culture, is the most crucial factor in employee satisfaction. Epidemiologists have studied for years the relationship between numerous stresses, and the impact on health. Given that a majority of a person’s waking hours are invested at work, or thinking about work, it is no surprise that these studies have found a strong link between workplace wellbeing and health wellbeing. It has become widely accepted that a poor workplace environment can erode physical and psychological health.
Mapping A Smooth Journey: The Union of the HRA and CCA
A health risk assessment is a critical tool, when effectively used – serves as the basis for customizing employee health programs. It can raise health awareness for both employer and employee, identify risk, and most of all…be fun and engaging – instilling confidence in the employee to pursue the health program. We all know adherence to the programs can be very low. First impressions can be lasting impressions.
Connecting the dots, bringing together the HRA and CCA allows the employer a good look into the soul of the company, mapping a smooth journey. Employee journeys are critical to workplace productivity, engagement, a sense of fitting in and community. Employers validate the employees need for contribution, being heard, and can garner loyalty to the growth, success and productivity of the workplace. I know it might sound a little different, or maybe even a few “no ways”…..give us a shout, we can help you out!
Journey mapping from the HRA & CCA, births a health centric corporate culture….camaraderie, engagement and productivity through health…
…………….the corporate happy place.
Chief Health Enthusiast – Best In Corporate Health
Corporate health programs…what a wonderful way to affordably make the world a happier, healthier place.
Employee Wellness Toronto, Ontario – But offered worldwide!
- Shira is regularly consulted by Naturopaths, oncologists, health coaches on cancer exercise and exercise adherence.
- Has assembled over 20 health and fitness professionals with varying specialties to bring to corporate wellness programs
- Platforms include: Speaking, One-one/group health coaching, Retreats, Course development for in house delivery, Metrics to measure success available, Partners always included
- Now offering live interactive webinars, just as if each participant has a personal health coach – making corporate wellness programs affordable to all.
- Shira has been interviewed & published in hundreds of resources over the last 12 years:
Articles featured in: ezines, ArticlesInk, European Registry of Exercise Professionals, The National Post, Investment Executive Magazine, Directory of Greater Toronto, Canadian Leukemia & Lymphoma Association, Prostate Cancer Canada, Multiple Sclerosis Society of Canada, Anytime Fitness, Today’s Black Woman, Today’s Seniors, Medical Fitness Network, FORCE (Facing Our Risk of Cancer Empowered), Willow (Breast & Hereditary Cancer Support),Myeloma Canada, Cancer Exercise Training Institute, Urban Poling for Breast Cancer, ROW – Recovery on Water for Breast Cancer, Sirius XM Doctor Radio
